Strategic Marketing

This is my working library on strategic marketing — the demand-gen, integrated marketing, ABM, and AI-in-marketing writing I return to when I'm pressure-testing a tactic or trying to stay current with where the field is going. I keep it public for three reasons: it forces me to pay attention to the current state of the art rather than recycle what worked three years ago, it's an honest signal to the commercial leaders I work with that I'm in the conversation, and it gives them a starting point when they're looking for sharper thinking on a specific topic. Curated, not exhaustive. Updated as I find work worth sharing.