Pipeline Focused.
Funnel Driven.
Results Delivered.

Fractional Sales & Marketing Services

Leverage our seasoned commercial experience for building your pipeline, increasing top-line revenues, and strengthening strategic partnerships.

Strategic & Tactical Commercial Solutions

Tailored Strategies for B2B Small/Mid-Sized Life Science Companies

Fractional Commercial Leadership & Enablement

We provide a wealth of experience across sales, marketing, and technical product development to provide organizations with strategic commercial leadership on a flexible basis. We have a track record of building and leading teams, aligning sales and marketing functions, and driving sustainable growth through data-driven decision-making.

Go-to-Market Strategy & Integrated Campaigns

Specialists in designing and executing go-to-market (GTM) strategies and integrated sales and marketing campaigns. Our approach includes ICP development, customer journey mapping, organic/paid strategy builds, demand generation, and digital automation to maximize outreach and conversion.

ABM, Channel & Key Account Growth Programs

Comprehensive support for organizations expanding through account based marketing (ABM), channel partner development and strategic account management. We have expertise in identifying, onboarding, and enabling customized campaigns, building partnerships, and executing targeted expansion strategies.

Why Choose Us

The Advantages of Partnering with HBM

Customized commerical strategies tailored to your specific business needs

Proven track record of success and top-line growth

Comprehensive,
data-driven approaches for maximum impact

Innovative approaches on CRM, MarTech stacks and AI Implementations

Rethinking ABM in the Age of Generative AI: Why Both Approaches Matter

Considering a Fractional Marketing & Sales Agency? Top 10 Reasons for Small/Mid-Sized Businesses

Why Higgins Beach Marketing? The Story Behind Our Name & Approach

"As a life science startup, we brought Nick on as our interim Commercial Lead and Head of Marketing - and he’s had an immediate and lasting impact. He helped us restructure our CRM, define target segments, build a sales pipeline, launch automated email campaigns, develop high-quality marketing materials – and much more. But beyond execution, what truly sets Nick apart is his combination of deep industry experience, creativity, and professionalism – and his commitment to making sure we, as a team, grow in the process. Working with him is not just effective – it’s energizing."

Dr. Tina Hassberg, Founder/CEO Solios Diagnostics

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Let's Start Building Together

Pipeline Focused. Funnel Driven. Results Delivered.