Account-Based Marketing, Channel & Key Accounts: Accelerating Growth Through Focus
Services Offered
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Project-based ABM campaign builds (one-time fee)
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Monthly/quarterly campaign management retainers
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Channel program design and rollout (fixed-fee project)
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Ongoing partner management as a fractional channel manager (retainer)
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Partner enablement and training sessions (workshops)
Sustainable growth is built on more than just broad outreach—it’s about forging deep, strategic relationships with your most valuable accounts and partners. At Higgins Beach Marketing, we specialize in Account-Based Marketing (ABM), Channel Partner development, and Key Account strategy, helping organizations unlock new opportunities and maximize commercial impact at the highest levels.
Expertise That Delivers
We are dedicated to building and commercializing products, driving market penetration, and exceeding growth objectives—always with a focus on strategic accounts and collaborative channel partnerships. Account-Based Marketing plays a key role by delivering highly targeted, personalized campaigns that strengthen partner engagement, deepen key client relationships, and accelerate measurable growth with your most valuable accounts. Examples of typical programs include:
Account-Based Marketing
We design and implement ABM programs tailored to your highest-potential clients, leveraging deep market insights, personalized messaging, and multi-channel campaigns. Our approach consistently delivers new opportunities and stronger client relationships, and increased pipeline & share of wallet builds.
Channel Partner Enablement
We help you identify, onboard, and empower channel partners who can extend your reach and drive incremental growth. From refining partner value propositions to co-developing marketing programs & sales tools, we ensure your partners are set up for success and aligned with your commercial objectives.
Key Account Management
Our expertise in key account strategy ensures your most important clients receive focused attention and tailored solutions. We work closely with account managers to map opportunities, co-create value, and build long-term partnerships that go beyond transactional business.
Integrated Commercial Execution
We bridge the gap between sales, marketing, and technical teams—ensuring alignment, accelerating execution, and delivering a unified message to your market. Our track record includes building opportunity pipelines from the ground up, optimizing CRM systems, and building institutional processes for key account programs.
Real-World Results, Real Partnership
Whether you’re looking to launch a new ABM initiative, strengthen channel partnerships, or elevate your key account strategy, Higgins Beach Marketing brings the expertise and hands-on support to turn your commercial vision into measurable results.
Let’s work together to build deeper relationships, unlock new opportunities, and accelerate your growth—one strategic account at a time.