Go-To-Market Strategy & Integrated Marketing: Fueling Growth with Precision and Cohesion
Services Offered
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Fixed-fee GTM launch packages (30-60-90 day plans)
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GTM strategy workshops with follow-up support
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Integrated campaign builds (project-based)
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Monthly campaign management retainers
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Marketing automation setup and training
In dynamic B2B industries like diagnostics, life sciences, and services, launching new products or expanding your market presence requires more than just a great idea. It demands a strategic, cross-functional approach that aligns your vision with real-world execution. Higgins Beach Marketing specializes in building and implementing Go-To-Market (GTM) strategies paired with Integrated Marketing Programs that drive measurable growth and lasting client relationships.
Leveraging experience leading integrated marketing programs for B2B applications, we specialize in building campaigns that deliver results. Recently, we developed and launched a revised go-to-market strategy for an existing yet underserved commercial laboratory segment. This included establishing ICPs, identifying key value propositions, customer journey mapping, revising pricing and programs, building bespoke digital campaigns, and creating sales enablement tools—all rolled out through a comprehensive integrated marketing program that generated a significant new business pipeline within just a few months.
Key Value Drivers
Strategic Market Entry & Expansion - We help you identify the right opportunities, validate market feasibility, and craft tailored go-to-market plans that make your launch or expansion a success. Our experience includes analyzing market segments, mapping customer journeys, and executing structured 30-60-90 day plans for high-value customer acquisition.
Integrated Marketing Campaigns - From digital prospecting and SEO to targeted email automation, webinars and organic social media, we build cohesive marketing programs that amplify your message and generate demand. Our hands-on work includes implementing multi-channel platforms and developing campaign-specific landing pages to maximize engagement.
Cross-Functional Alignment - We bridge technical, sales, and marketing teams—ensuring everyone is working toward the same commercial objectives. This alignment accelerates execution and delivers a unified message to your market.
Actionable Insights & Enablement - We leverage voice-of-customer research, data analysis, and internal workshops to uncover what truly matters to your clients. We then empower your team with the tools, training, and processes needed to execute and sustain integrated marketing and go-to-market initiatives.
Proven Commercial Impact - Our track record includes building opportunity pipelines from the ground up, optimizing CRM systems, and delivering integrated marketing programs that resulted in significant new business.
Real-World Experience, Real Results
Whether you’re preparing for a major product launch, gearing up for a new market entry, or looking to build a sustainable growth engine, Higgins Beach Marketing brings a unique, well-rounded perspective to every engagement. Our expertise in integrated marketing and go-to-market strategy ensures your business is equipped to thrive in today’s competitive landscape.
Let’s work together to turn your commercial vision into measurable results—through strategy, integration, and relentless execution.