Fractional Sales & Marketing Leadership: Transform Your Pipeline, Accelerate Your Growth
Services Offered
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Retainer-based fractional leadership (e.g., 1-2 days/week, 3-6 month minimum)
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Interim executive contracts (full-time or part-time, 3-6 months)
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Interim sales manager/director (fractional or full-time contracts)
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Sales process audits and optimization projects
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Playbook construction
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CRM audit and optimization (one-time project)
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CRM implementation and training packages (project-based)
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Ongoing pipeline health checks and reporting (monthly/quarterly)
Unlock executive-level sales and marketing leadership without the full-time commitment. Our Fractional Sales and Marketing service is designed for organizations ready to optimize & align commercial operations, build a high-value sales pipeline, and drive measurable growth.
With over 15 years of hands-on B2B experience spanning diagnostics, life sciences, and services, our team brings a uniquely well-rounded perspective to every engagement. We have successfully led cross-functional initiatives, enabled & mentored sales teams, and developed go-to-market strategies that deliver results in complex B2B environments. Our backgrounds include direct sales, marketing leadership, and technical product development, allowing us to approach challenges from multiple angles and deliver solutions tailored to the needs of business-to-business organizations.
Professional Journey & Capabilities Timeline

What sets us apart?
We don’t just advise—we embed with your team, roll up our sleeves, and implement proven management tools that drive real change. Through training, process optimization, and the introduction of scalable tools (including CRM, Martech, and AI-driven content and automation platforms), we ensure your sales and marketing teams are equipped to adapt, grow, and outperform the competition. We optimize playbooks and CRM systems to ensure focus on the most promising opportunities, and introduce automation platforms that enable efficient, multi-channel prospecting, freeing up your team’s time for high-value engagement. In one recent project, this approach led to a robust pipeline of qualified opportunities with over 50 target companies in a short 6-month timeframe.
Ensuring Sales & Marketing Alignment
A core part of our approach is ensuring true alignment between your sales and marketing functions. We focus on ensuring fit and purpose across your current strategies, processes, and messaging. Through interviews, data analysis, and stakeholder workshops, we identify disconnects and opportunities for improvement. Our team works with leadership to ensure that team behaviors and incentive structures are fully aligned with your commercial goals. For example, we can audit your short & long term strategies and implement the best incentivization & behavioral KPIs for compensation planning purposes. We've also led cross-functional initiatives to map customer journeys, revise go-to-market strategy, and build integrated campaigns that bring both teams together under a unified, data-driven strategy. This alignment not only accelerates revenue growth but also fosters a culture of collaboration and accountability critical for building strategic client partnerships. We are also always willing to roll up our sleeves with your CRM and Martech platforms.
Whether you’re launching a new product, expanding into new markets, or seeking to optimize your sales and marketing engine, our fractional service delivers the expertise, flexibility, and actionable strategies you need to turn complexity into commercial success. Let us help you build, manage, and accelerate your pipeline—so you can focus on what matters most: growth.